Rethinking Website Management in 2017

Are you a business owner or responsible for managing a website? The web is constantly changing and many important updates have taken place recently that can have a big impact on your website, leads going to your business and your bottom line.

  • Mobile First Index
  • AMP (Accelerated Mobile Pages)
  • Search Engine Result Page Changes
  • CASL Spam Laws
  • Big Changes To Search Engine Algorithms

 

Are you informed?
If you are not aware of the items listed above, isn’t it time you had an informed person that can guide you into making smart business decisions and steer you away from costly mistakes. The largest search engine is moving form a desktop to a mobile index which means they will analyze and rank your website in the search engine result pages depending on the mobile version of your website. Page speed will become extremely essential and thus AMP should be a consideration for many businesses.

Should you spend 100% of your website budget on PPC advertising or search engine optimization?
In 2016, the largest search engine made a significant layout change and in many commercial business searches, the user will see 4 paid ads before any organic results. Ads have also been added to the map pack listings and opened the potential for an informed business to capitalize with a fairly low budget.

Should you consider a website audit?
Out of the last ten websites that I have reviewed, zero of them were CASL compliant on the front-end of their contact forms. The backend also needs to meet certain requirements in order to be compliant with the law.

Should you consider website recording software, rank tracking and analytics monitoring?
The search engines have made a major shift in their algorithms and user engagement signals are now very important for the success in obtaining and keeping organic rankings in the search engine result pages. This means it’s essential for a business to constantly monitor and improve their website if they wish to receive organic traffic.

Should you rethink your website management?
Hi, I’m Dan and I have 20 years of experience working with small businesses, Silicon Valley tech companies, and a Fortune 500 company. I have a unique skill set and have both web development / coding background as well as a solid understanding search engine optimization. Both skills are very technical and constantly changing so it’s extremely difficult for an individual to be well versed in two fields. Contact me today and see how I can eliminate common web mistakes and improve your business. I’m offering a free website audit for a short period of time. Contact me to get started and I look forward to speaking with you.

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Pay Per Click Ad Management

ppc management brochure

Your business needs to be at the top of the search engines to succeed.

If your efforts have failed. Why? What’s next?

In 2016, big changes have taken place with the leading search engine and sidebar ads have been removed. There are now 4 ads being displayed before any organic results and in many cases the map pack is displayed directly below the paid ads. There is now a paid ad being displayed in the map pack so that means 5 ads before any organic listings. In addition, organic search engine ranks have been very volatile this year due to a significant change in the algorithms. The map pack algorithms are also changing and it is now more difficult for a business to rank well without ongoing effort. These search engine changes are so significant it is imperative for many small businesses to get involved with pay per click advertising.

The Astriden Advantage

The ranking order in which your ad is displayed in the search engines is determined by algorithms and first place listings is not determined by the maximum bid. Astriden understands the algorithms and we take a holistic approach to not only maximizing visibility of the ads but also work with the client to maximize CRO (conversion rate optimization). When PPC campaigns are properly optimized, the cost per click is decreased and the ad placement rankings are higher on the page. This means you are getting more traffic than the PPC competition and are paying less per click. This is why it’s critical to get a professional that can not only get you visibility but can also vastly increase your ROI and get you more business. Contact me to get started.

  • Keyword Research
  • PPC Campaign Management
  • Ad Creation
  • Landing Page Optimization
  • A/B Split Testing
  • Analytics / Reporting
  • PPC Consulting

SEO »

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web design maintenance tips

If you are responsible for a website are you aware of the following items and putting effort into maintaining a valuable company asset?

Are your marketing efforts compliant with CASL spam laws? You need specific verbiage on your contact forms, must collect specific information within your database and must respect the contact rules for anyone that opens your email within Canada.

The last time your did a website redesign, do you correctly implement 301 redirects for all url’s and image paths? If not, you made a massive SEO blunder and the signals built to the previous url’s are now useless.

Have you implemented website recording software so you can discover and fix technical problems, bad user experience and navigational issues?

Is your website secure? Do you have a recent backup of the website, have the most recent CMS release installed and the most recent plugins updated on the server? Have you properly implemented rel canonical tags to protect you website from bad links?

Are you keeping an eye on your competition and keeping updated with the latest trends? Do you actively monitor SERP results so you can adjust traffic sources when necessary. Are you aware when your website is in the search engine sandbox and avoid changing content and backlinks accordingly?

Didn’t get an A+ on the quiz? Let’s chat and see if I can improve your web management.

 

FREE Website Review

By filling out the form below

* Your privacy is respected and your information will not be shared.

Name:

Email:

Website:

Get Started Now!

 

free web consultation

Is your website safe? Contact me to find out!

Hi, I’m Dan and have been in the web industry for around 15 years. I have a strong background in web design, web development, programming, SEO and marketing. I’ve worked with many Silicon Valley tech startups and can help propel your web properties. Complete the form and I’ll implement a free review of your website and will provide some valuable tips on how to improve your website. Let’s get started…

 
Follow Me on Twitter!

 

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Gain More Leads By Choosing Us To Manage Your PPC Advertising!

Below is the video explaining some change that are talking place in 2016 that can have an impact on your business. Contact me to learn how to rank your PPC ads above the competition and at the same time lower your PPC costs!

 

 

Bonus Tip #1

Local Map Pack listing have been extremely volatile the last few months so it’s important form small business owners to consistently check there ranking and have a backup plan that can immediately generate leads. Checking listings manually is a waste or time and needs to be done in private mode so that personalized results don’t skew the rankings. I use software that automatically checks clients rankings on a daily basis and this way I can turn on specific PPC campaigns if there are an changes in map rankings.

Bonus Tip #2

Reviews are an essential part for not only the search engine algorithms but also create social proof for potential customers. Reviews can be integrated into your PPC campaigns as well as many other tricks that will generate you more real estate and visibility on the search engine result pages.

Bonus Tip #3

I’ve been involved in the web development business for over 15 years and have an extensive background in programming, web development, digital marketing and search engine optimization. I wear a lot of hats, get things done quickly and efficiently, and very easy to work with. Contact me to see how I can improve your business.

To contact Dan please reply to the email that was sent to you or complete the contact form.

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Advantages of Professional PPC Advertising Management for Website Leads

In 2016 BIG search engine changes have taken place. The right hand side ads are gone and now 4 ads are displayed before any organic results. Additional ads are now being displayed in the map pack. Similar to organic rankings, PPC ads also use an algorithm to determine how much you will be charged, where your ad will be displayed on the page and how often your ads will appear. It is now essential for a business to work with an expert that understands the algorithms and can get your results and stop wasted ad spending. Organic search engine rankings have been very volatile this year and no small business should solely rely upon one method for traffic generation.

 

ASTRIDEN ADVANTAGE

  • Campaign setup, optimization, maintenance, refinement, and reporting
  • Quality Score optimization
  • Ad Extension management
  • 20 years experience in web development, marketing, and search engine optimization

 

Contact me to see how I can either setup or improve your PPC campaign so you business can get a competitive advantage over your competition. I have a strong background in all aspects of web management and marketing if you need additional help too.

FREE Website Review

By filling out the form below

* You will not be added to a mailing list and your information will not be shared.

Name:

Email:

Website:

Get Started Now!

 

free web consultation

Is your website safe? Contact me to find out!

Hi, I’m Dan and I own a digital marketing agency located in Santa Cruz, CA. In my spare time, I love to surf and play golf. I started out in the web industry over 20 years ago and created websites as a hobby. I started my career by offering custom programming to mostly companies outside the U.S. I then transitioned into a front-end web developer and worked with many Silicon Valley tech startups. I’ve worked mostly in the marketing department with marketing managers and outside consulting agencies where I expanded my skill set and continued to adapt to the ever changing web design field. I’ve always had an interest in SEO (Search Engine Optimization) and have recently embarked upon this full time. From my experience in this journey, I know many web developers that think they know SEO as well as SEO individuals that think they are well-versed in web development. Both fields are very technical and constantly changing so it’s rare to find a person with a strong background in both fields. Complete the form and I’ll implement a free review of your website and will provide some valuable tips on how to improve your website and grow your business. Let’s get started…

 
Follow Me on Twitter!

 

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2016 Small Business Websites – Important News!

If you are a small business owner or manage a website you have better things to do with your time than keep up with the constant internet changes. However these constant changes can have huge impacts on your business.

In 2016, these following events have already taken place and your business could have gained a competitive advantage if you took action or lost business as a result of not being informed.

COMPETITIVE ADVANTAGES

  • Ads are now being served within the map pack search results.
  • Angie’s List is now free to list a business and reviews are now public.

POTENTIAL LOSS OF BUSINESS

  • The biggest search engine removed sidebar ads and now display 4 ads before any organic results.
  • Another mobile friendly algorithm change was publicly announced.
  • An unannounced algorithm was rumored to be released in June and impacted numerous businesses.
  • Penguin 4.0 has publicly been announced and will be released very soon.
  • In general, algorithms have undergone significant changes and web developers do not use the same optimization techniques that were commonly implemented several years ago.
  • Web security is more important then ever and xmlrpc exploits are on the rise. Are you watching your log files?

 

Do you want your web properties be an expense in the books and a project time sink, or do you want to build a a valuable asset that returns customers and sales?

FREE Website Review

By filling out the form below

* You will not be added to a mailing list and your information will not be shared.

Name:

Email:

Website:

Get Started Now!

 

free web consultation

Is your website safe? Contact me to find out!

 
Follow Me on Twitter!

Hi, I’m Dan and I own a digital marketing agency located in Santa Cruz, CA. In my spare time, I love to surf and play golf. I started out in the web industry over 20 years ago and created websites as a hobby. I started my career by offering custom programming to mostly companies outside the U.S. I then transitioned into a front-end web developer and worked with many Silicon Valley tech startups. I’ve worked mostly in the marketing department with marketing managers and outside consulting agencies where I expanded my skill set and continued to adapt to the ever changing web design field. I’ve always had an interest in SEO (Search Engine Optimization) and have recently embarked upon this full time. From my experience in this journey, I know many web developers that think they know SEO as well as SEO individuals that think they are well-versed in web development. Both fields are very technical and constantly changing so it’s rare to find a person with a strong background in both fields. Complete the form and I’ll implement a free review of your website and will provide some valuable tips on how to improve your website and grow your business. Let’s get started…

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How to get traffic to your small business website by improving your SEO

Including SEO into website design

If you are a small business owner such as a plumber, arborist or locksmith then you know that continuous business leads are essential for your success. So where do you get these quality lead sources? Pay per lead, pay per click, and organic search engine rankings are the typical approach and all can be very expensive and overwhelm your marketing budget. In this article, I will give you a few tips that will allow you to surpass much of your competition with just a little bit of effort.  However, be warned that within every industry and every geographic location the competition will vary so it’s very much advised to consult with a marketing professional to determine the competitive landscape.

I’ve reviewed numerous small business websites and see the same pattern over and over again. The business owner knew they needed a website and hired someone that they could do a reasonable job for the least amount of money. So, they hired a web designer, had the website build and thought website traffic would magically appear.  A few months later, they begin to wonder why the phone is not ringing and the leads are not coming in.  The natural next step was to hire a SEO person, acquire pay-per-lead or setup pay per click advertising on the search engines. This leads to more expenses and less profits.  Now image if the business owner hired a marketing person to begin with and over time build quality web properties that generate leads and sales. Continuous effort building web properties over years makes you a very tough competitor and it would be very hard for new businesses to enter the market. Also, think about how valuable a branded business is with many leads and customers and don’t you think that would be easy to sell that business for quite a bit of money? My company teams up with small businesses and puts the business on a monthly plan where they build their web properties into very strong assets. Not ready to commit? No problem, just keep reading and I’ll tell you how many of you can surpass competition with just a little bit of effort.

As explained before, most small business websites simply build the website and don’t do any work after the launch.

Tip #1. Blog on a regular basis. 

You should have a blog section on your website where you add content on a regular basis. This will build you domain authority over time and will make it easier for you rank keyword phrases and gain organic traffic.

Tip #2. Interlink.

Interlink your web properties to each other and this includes your website and social media properties. This will add trust; a signal search engines look for.

Tip #3.  Watch your analytics. 

This will allow you to identify where your leads are coming from and what keywords phrases are valuable.

Tip #4. Reviews.

Local business reviews are becoming more and more important and you seriously need to work this into your system if you want to remain competitive in the search engines.

Tip #5. Setup tracking.

It’s imperative you know where your leads and customers are coming from so you spend maximum amount of advertising dollars in the right place.

Tip #6.  Syndicate content. 

Take excerpts from your blog posts and add them to all you social media profiles. The key here is not to simply build up a strong website but to build up a strong brand across the web.

I just gave you some valuable tips and the action takers who seriously understand the value of the tips above and implement this into their business will have a big advantage over the competition that doesn’t’t do this.  I don’t recommend you do this yourself as it’s much more efficient if you have a professional that knows what they are doing implement the steps properly. I realize everyone has a budget so if you’re not in that position to hire a marketing guy, get started with these tips and you will see results over time.  You won’t see immediate results but if you simply do the things I told you, within 6 months to a year positive changes will happen.

I feel bad for the small business owners these days because advertising used to be much simpler before the internet became an integral part of everyone’s lives. It used to be fairly expensive, but the business owners that invested in the phone books got business and didn’t have to spend additional time and effort on marketing. In today’s world, it’s essential to put energy into your websites if you need organic website traffic to survive and prosper. The days of simply hiring and SEO to quickly generate traffic are quickly coming to end and in the future it will take at least a year and a large sum of money to position a business in decent organic rankings. You can read the article about the shifting search engine algorithms here. The good news is for those small business owners who realize this, they are in a strong position to capitalize on securing organic real estate if they just take action and put the proper ongoing effort into their web properties. How much effort varies on the industry and location but you simply need to do a better job than your competition. After all, the search engines want to provide the best result for users so you need to position your web properties to be that best result.

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