Rethinking Website Management in 2017

Are you a business owner or responsible for managing a website? The web is constantly changing and many important updates have taken place recently that can have a big impact on your website, leads going to your business and your bottom line.

  • Mobile First Index
  • AMP (Accelerated Mobile Pages)
  • Search Engine Result Page Changes
  • CASL Spam Laws
  • Big Changes To Search Engine Algorithms


Are you informed?
If you are not aware of the items listed above, isn’t it time you had an informed person that can guide you into making smart business decisions and steer you away from costly mistakes. The largest search engine is moving form a desktop to a mobile index which means they will analyze and rank your website in the search engine result pages depending on the mobile version of your website. Page speed will become extremely essential and thus AMP should be a consideration for many businesses.

Should you spend 100% of your website budget on PPC advertising or search engine optimization?
In 2016, the largest search engine made a significant layout change and in many commercial business searches, the user will see 4 paid ads before any organic results. Ads have also been added to the map pack listings and opened the potential for an informed business to capitalize with a fairly low budget.

Should you consider a website audit?
Out of the last ten websites that I have reviewed, zero of them were CASL compliant on the front-end of their contact forms. The backend also needs to meet certain requirements in order to be compliant with the law.

Should you consider website recording software, rank tracking and analytics monitoring?
The search engines have made a major shift in their algorithms and user engagement signals are now very important for the success in obtaining and keeping organic rankings in the search engine result pages. This means it’s essential for a business to constantly monitor and improve their website if they wish to receive organic traffic.

Should you rethink your website management?
Hi, I’m Dan and I have 20 years of experience working with small businesses, Silicon Valley tech companies, and a Fortune 500 company. I have a unique skill set and have both web development / coding background as well as a solid understanding search engine optimization. Both skills are very technical and constantly changing so it’s extremely difficult for an individual to be well versed in two fields. Contact me today and see how I can eliminate common web mistakes and improve your business. I’m offering a free website audit for a short period of time. Contact me to get started and I look forward to speaking with you.

from Web Design Santa Cruz | Astriden
This article was first seen on this blog.


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